Classic Advertising
3 Most Common Mistakes Affiliate Marketers Make
The affiliate marketing industry has grown at the same rapid rate as the Internet itself. The increasing number and variety of ecommerce sites these days means that there are lots more pieces of the pie to go around and affiliates can make money whilst sending more sales to an online retailer. It really is a deal that benefits all involved. That said, there are some big problems that affiliates face, and they usually pop up time after time. Below are details of 3 killer mistakes that many affiliates make, and you can avoid.
Thinking too niche. Overestimating the size of a market is a common mistake for affiliate sellers as they tend to forgot that they will only ever be able to capture the percentage of it that is being offered by merchants. This site selling snowboards for example may be able to survive, but seeing as they will only pass on around 10% of the profits to affiliates, it is unlikely that affiliates sites could servive in such a niche. What affiliate sites should do is broaden the horizons and cover, in this case, all ‘extreme sports’ for example, not just snowboarding.
Thinking too large. When products cost a great deal of money, like buying a swimming pool or even luxury cruises for example, sellers take a lot of time over their decisions. People are very unlikely to follow an affiliate link and book an expensive holiday right then and there. They will spend time pondering, weighing the options and doing further research for example. They will then actually buy the item a little bit further down the line, by time your affiliate referral tracking would have been lost. Sticking to smaller items like gifts and ebooks for example is far more likely to get results and people are more likely to buy these quickly.
Too weak. With any successful market it is not long before it attracts quite a crowd, and you find that you are not only competing with lots more affiliate marketers, but on top of that you have to try and boost your profile over the online merchant. Of course, whilst they are marketing themselves with the goal of getting 100% of the sale, you are marketing for usually a much smaller percentage. This means you need to stay one step ahead of the game if you want to turn any sort of profit.
Coca-Cola Classic ad: Mean Joe Green [Full Version] (1979)
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