Official Pos
Daphne brand shoes officially joined the “leather logo” enterprise
According to media information reported recently, women officially joined the brand Daphne “Leather logo” has become a “leather logo,” 4359 a glorious enterprise. As a famous brand Nike Free Runshoes, Daphne its “changing fashion styles, the price of plain People First” has won the favor of consumers, repeatedly creating marketing miracle. In future, the “leather logo” is leading the force in the industry group, Daphne will bloom unique brilliance.
Popular Board Listing
Daphne International Holdings Co., Ltd. is established in Hong Kong in 1987, has developed into a footwear research and development, production, processing and brand marketing based diversified business group with more than twenty-five thousand and five thousand employees sales outlets, each business throughout Greater China (China, Hong Kong, Taiwan), Asia, Europe and North America.
Group was founded early in the main business is OEM-based. The late 80′s both sides open, we began to expand their business in mainland China. Daphne 『1990』 to create their own brands to enter the mainland’s domestic market, the popular and growing rapidly. Not only that, the Group is well-known OEM customers overseas importers and footwear supplier of the main women, both in the field of export and domestic sales, the Group have achieved brilliant success. Group in 1995 listed on the Stock Exchange of Hong Kong, and since September 11, 2006 became a constituent stock of Hang Seng Mainland Composite one.
Overall expansion to attract investors
Coincides with China’s rapid economic development, the Group carried out a rapid pace as a comprehensive expansion. Daphne brand consumer market segments clearly, so that the “public, popular, first, the brand” more clear and specific location, consolidating its market position; in 2004, an unprecedented Chinese shoe footwear shoe discount stores 『SHOEBOX 』have emerged, the” shoe shoes do not you “as the slogan of the multi-brand channel business model, and Daphne together to seize the market, increase Nike Free Running Shoes market share. Has two own-brand already has more than five thousand sales outlets, the Group’s turnover from 2000 to 2010, also in the golden years, from three hundred million yuan quickly doubled to nearly 6 billion yuan! In the performance of outstanding performance and enormous potential for future development, also attracted well-known strategic investors TPGCapital capital injection, so that the Group’s future expansion of the stable partner.
Overseas expansion and future planning, the Daphne in 2006 to enter the Taiwan market, will replicate the successful experience of the mainland to Taiwan, currently in Singapore, Japan and other places have opened up the base for the realization of the Group to become more world-renowned brand objectives further. In addition, since 2008, the Group also internationally renowned high-end brands SOFFT, BORN work together to carry out China’s sales operations, development of high-end footwear market.
Construction planning for the future layout of the retail Kingdom
Looking ahead ten years, Daphne Group actively planning the layout of a comprehensive development strategy to “multi-category, multi-brand, multi-grade and multi-channel” new ideas, a virtual channel Nike Lunar Haze Shoe business through investment and development of career clothing departments, as well as Po into a cooperative group strategy, restructuring FullPearl company (with Aee, Aldo other high-end brand) equity and other layout, the target towards the development of an female consumer-centric retail Kingdom, for the realization of the Group’s large-scale expansion and sustainable management and large Step forward!
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