Poster Ice
Custom Posters Do’s and Don’ts
Posters can be a successful tool for promoting your new product, services, company, or event. Because they are usually placed in public areas, posters have the potential to reach hundreds of customers each day. To do this, though, a poster must be interesting enough to capture the attention of passers-by in a single glance and cause the reader to take action.
Before opening the design program on your desktop, though, first plan the purpose and style so that your custom poster printing process will be easy and quick. Your purpose could be to present the newest flavor in your line of ice cream products or to merely promote your company name through inspirational messages. Your style could be humorous, formal, or abstract.
Next, design a poster that fulfills your plan. The following presents some helpful tips for custom poster design:
Do
• Create a headliner that evokes emotion
• Make the headliner large enough to be read 15-20 feet away
• Include graphics that promote the message of the poster
• Use contrasting colors to catch the eye
• Organize the layout so that it makes sense
• Present a statement that moves the reader to action
• Include contact information
Don’t
• Clutter with too many pictures
• Use too much color as this can overwhelm the reader
• Choose weak colors for fonts
• Indent the first line in paragraphs
• Double space after punctuation
• Bore readers with long sentences and paragraphs
Once you have designed the poster, send it to print. Choose a custom poster printing company that provides options that encourage rather than limit creativity in design. Posters can come in a variety of sizes. Choose one that will match your purpose but also fit your information without looking overcrowded. Decide if you want to print on the front only or double the poster as a map or calendar by printing on the back. When choosing a paper type, keep in mind whether you will be folding the poster or not. Giveaway posters are often rolled for easier transportation.
No matter the type of poster, use the three steps of first planning, next designing, and then printing to help your custom poster printing flow more smoothly. Finally, post your promotional artwork where it will be noticed and give your company results.
For comments and inquiries about the article visit: Custom Posters, Poster Printing
About the Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and online strategies.
HORNBY BLUES WEEK ‘ICE BREAKER’ 5 {#b#} BLUES ART POSTER WALL & IN MY ROOM {#b#} MAY 2011
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