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Chinese herbal medicine cosmetics label ban on out of or affected – Chinese herbal medicine, Chinese medicine – pharmaceutical industries

“The current Chinese herbal shampoo hold about 35% market share and growth rate of 16%; nearly two years of daily chemical market, forming a ‘ Traditional Chinese medicine Day of ‘and’ chemical cosmetic ‘camps contend with a new pattern. “Recently, the industry Mr. Ma’s words, points to the current changes in daily chemical industry. According to relevant survey, daily chemical market in China last year reached nearly 140 billion yuan, foreign brands accounted for an absolute monopoly, but the day of Chinese medicine gradually expand its market share.

However, in the closely watched “cosmetics label management practices,” this edition, but the “herbs” included in the prohibition language cosmetic labels, this provision is the rise of Chinese herbal medicine for the day What kind of impact will be generated?

“Chinese Date” of the market share of the Chao Baiyi

According to a survey the company released “2006 China-based market research report on” show, P & G’s sales in 2006 accounted for sales of China’s cosmetic industry, about 14% of the total, ranking first in the shampoo 65% of the share of the field. For a long time, China’s cosmetic market, in particular, shampoo, a joint venture brands occupy the majority share.

However, in recent years, the market is undergoing some changes: Overlord “family medicine”, Suofu Te “Han Fang Jingdian” Aoqili “Tianqi toothpaste,” and so on herbal products is developing rapidly and the peak sales this year welcomed. Industry insiders say, the date the market has become “the Chinese medicinal products”, “chemical formulations”, “other prescribed products” third world pattern, and “Chinese Medicine Day” of the market share of not less than 10 billion yuan.

Overlord Group Planning Director Mashao Chun told reporters, according to statistics, China is the world’s largest seafood marketing power shampoo, shampoo output has reached more than 30 million tons, total output value reached 35 billion, average annual growth of 15% above; and herbal shampoo concept holds 35% market share and growth rate of 16%. It is reported that Chinese anti-off shampoo series overlord annual growth rate of more than 100 percent. Overlord Group President 10 000 Yuhua also said King’s development objective is to do the leading brand of Chinese-Japanese, “King has invested 800 million yuan in Guangzhou established a Chinese-Japanese-based R & D, manufacturing and tourism base of Chinese medicine, Chinese medicine on the establishment of national public laboratory, the establishment of Chinese-Japanese-based post-doctoral mobile stations, we stand on war in the area of traditional Chinese medicine research and development to achieve the first, sales of the first. ” Landscape

new industry marketing experts also point out that P & G, Unilever and other multinational companies cut prices to gradually implement the strategy of domestic brands had been affected in varying degrees, “In this market environment, can be said of Chinese herbal medicine on advantage of local cosmetics brands, after all, Chinese herbal medicines and brand association strength of domestic brands more easily match. “He also pointed out that when Chinese herbal medicine on the market share of more and more important, does not exclude the acquisition of multinational enterprises to occupy the domestic brands of Chinese-Japanese The market may be.

Industry called “herbal Disabled” provisions of defects

Is occupying more and more Chinese cosmetic market share in the same time, the closely watched “cosmetics label management practices” in the draft, the words “herbal” label as a cosmetic ban language. This means that if the draft is passed, the market labeled “Chinese keep fat,” “herbs” and other words will be banned, but these are precisely the “Chinese Medicine Day” of the most selling product in the form of publicity .

King pointed out that the responsible person, to prohibit the cosmetic use of the label “herbal” words are inappropriate, will affect the field of herbal medicine and cultural development in cosmetics. It is learned that King had been drafted opinion letter to communicate with government departments, including the “herbal” label can appear in the cosmetic problems. Person also noted that “disable herbal cosmetics label wording, to some extent denied the advantages of local brands.”

National cosmetic quality work management committee also noted that the Secretary-General Qikun Peng, Chinese herbal medicine is not the proper medical term, but if “the herb” really was banned in cosmetics label, of course, the industry will have some effects, companies may be using “pure natural plant” instead of “herbal”, but this can not highlight the advantages of local brands. Ma Shaochun expressed, “the Chinese herbal medicine is unlikely as the disabled, if indeed disabled, we also want good countermeasures.” There are people in the trade, in addition to deny the advantages of local brands, the cosmetics companies will spend more in the packaging of the replacement cost, because the cost of packaging overall costs usually account for a larger share of the cosmetics.
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