Poster Kiss
Go wild! Go Wild Posting! How can you create a successful Wild Posting campaign
Are you tired of the same old marketing techniques? The random flyers, the paper classifieds, the direct mailing? Well, I know that you can do better than that.
Advertising is a world of fun, excitement and creativity. And you don’t have to be one of the big guys in order to maximize your marketing capabilities. All you need is some innovation and creativity, and as a business owner, I’m sure you have a lot of it.
Take Guerrilla marketing for example. A Guerrilla campaign relies on creativity and imagination, rather on a big juicy budget. When using Guerrilla marketing, you build your brand in unique and provocative ways. Provocative, by the way, doesn’t mean naked people running around, but rather a bright idea that takes advantage and full awareness of its surroundings.
With Guerilla marketing, you can kiss billboards goodbye. Use the street, the urban settings, public places and be a real entrepreneur.
Wild Posting is one of the best ways to implement Guerrilla marketing into your business. If you live in a big metropolitan area, you probably noticed wild posting all around you. The basic – posters are splattered everywhere, on construction sites barricades, facades and alleyways, and the random pedestrian or driver has no chance in avoiding the wild posting campaign.
How can you create a successful wild posting campaign? First rule is creativity. Guerrilla campaigns are all about fresh and bold ideas. If you choose wild posting, don’t just cover the streets with posters – cover the streets with posters that will be creative and grab attention. Otherwise, your campaign will just be annoying.
Remember that people are bombarded with advertising wherever they are. Your wild posting campaign should be massive, but also different. Brainstorm. Find unconventional ways to advertise your product. Make people stop by the poster and read it. You have to attract them from a far and make them stay.
Or, you can just post one clear message. Sometimes one word is sufficient. If your brand is strong enough, visual recognition alone can have an immense impact. Remember that a large number of people pass by your campaign every day on their way to work, school, or home and these people will know what’s waiting for them around the corner. That’s way you need to be versatile. Give them a lead with one posting, a hint, a clue, an attention grabber that will make them wonder and ask questions. After a week or so, replace the posters with clear message and the face of the actual product or event that you are advertising.
The most important thing to remember when creating a wild posting guerrilla campaign is location. Use your environment. Create a dialog between the urban surroundings and your campaign and you got yourself a sure winner.
Wild posting is now a popular advertising method and The Poster Printers specialize in creating huge posters for the outdoor Guerilla marketing. The Poster Printers print all kinds of posters in various sizes and shapes including billboards – for Buildings, Taxi Tops, Bus Shelters, Trade Show Displays, Pop Displays, Bus Exterior and anything you can imagine. Visit www.theposterprinters.com and get your price quote today!
About the Author
Mark Etinger is a business strategist at Ajax Union Marketing Ajax Union specializes in Business Development and Internet Marketing
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